Life Cycle

Product Life Cycle

Similar to a human life cycle, humans started as infant wherein a person is still learning its way to the world. In this phase, a person is still collecting all its knowledge about life. Then here comes the teen stage, wherein some learning gained is put to use. Then adolescence stage, that mostly we have achieved maybe not all but most of the experiences and there are two options, either we stop on what we already have then eventually retire, or venture into new learning / experiences.

All things come to an end, but the ending will depend on the choices we want to be the ending. So we either stop or we continue to improve / move forward. Like what we had during our presentation Cebu Pacific vs. Philippine Airlines, when you're strategy is the niche market it does not need to directly compete with your competitors but you can instead focus on your strategy and improve it. Though sometimes when you're in a market focus it gives you smaller room to improve.